Nuts About Granola® was created at Elizabethtown College by ‘09 graduate, Sarah Lanphier, in conjunction with her business courses. The idea for the company came out of the need for a fundraising concept for the triathlon team (which she started and on which she competed). Sarah took her recipe for peanut butter granola, packaged it, sold it for the fundraiser and made enough to cover the team’s entire trip to nationals. For the remaining three years of Sarah’s time at Elizabethtown, she developed the business hand-in-hand with the college’s faculty and staff. In 2008, the company was officially incorporated, and the Jay's Nest became the company’s first wholesale account! Fast forward three years, thousands of pounds of granola, a Rachael Ray Show appearance, 35 plus media publications, a trip to the Emmy® Awards and two retail locations and you have a company that is poised to give back to the school that made it all happen.
About the Scholarship
The annual Nuts About Granola® Innovation Scholarship will be funded by a portion of the proceeds from the co-branded, E-town Carrot Cake Granola. It will be awarded to a full-time Elizabethtown College student who demonstrates innovative thinking, creativity and a passion for healthy living.
Full Circle Approach
The Nuts About Granola® Innovation Scholarship is innovative in its own right. The scholarship is funded through a full circle approach. Nuts About Granola produces the granola for sale to students, alumni and friends of the College. A portion of the proceeds from the sales funds the scholarship. As granola sales increase, so does the scholarship fund. So in the end, the consumer enjoys the granola, the company enjoys profits and the Elizabethtown College students benefit from the scholarship. A full circle, sustainable effort.
Healthy eating can mean many things to many people. Nuts About Granola is an advocate for a whole food diet, one rich in fresh foods free of artificial ingredients, additives and preservatives. They work to educate consumers on the benefits of real food as well as offer a selection of products to aid a healthy lifestyle. It can be a challenge to maintain good eating habits in a college environment with buffet style dining halls, crazy class schedules and the stress of a full academic load. This year’s scholarship challenges students to take a photo of an innovative way a student can incorporate healthy eating into their college lifestyle.
Congratulations to our 2013 winner: Faith Walter!
Read more about her winning entry here.
Congratulations to our 2012 winner: Tyler Kunkle!
Read more about his winning entry here.